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Sustainability and Think Upcycle Sustainable Development Goals

(Presented at UK Pavilion Dubai Expo 2020)


Sustainability at the Core of our business model

Think Upcycle recognises it's hard for people to Reduce, Reuse, and Upcycle, which harms the environment unintentionally. Every business should care about the environment and create a network effect for end customers and supply chain partners. 

We upcycle furniture to protect the environment and provide affordable living alternatives to buying brand new furniture. 

For our company to grow, we need a higher purpose. Our furniture collection service and digital furniture and home decor marketplace are vital to a circular economy-based sustainable society. 

We hope this article will help you make the right choice next time you buy and support purposeful circular economy businesses like Think Upcycle. 

In a circular economy, well-being is no longer based on increased manufacturing and goods. Instead, products are shared, rented, repaired, maintained, upgraded, recycled and reused with the help of various services and digital solutions.

Below is a typical furniture supply chain

Think Upcycle's circular model reduces steps and costs while maintaining or improving product quality and value. Graphic below.

Here are the ten steps that demonstrate how furniture's carbon footprint is assessed. Buying used instead of new helps the environment. Before reaching your home or office, every new item undergoes several steps.

  1. Extraction of raw materials
  2. Production from raw materials
  3. Delivery of raw materials from the first supplier
  4. Energy usage (e.g. fuel, electricity)
  5. Manufacturing processes
  6. Manufacturing service consumables
  7. Business and administration support activities such as sales, operation of the premises, cars and travel
  8. Packaging materials, both temporary and permanent
  9. Storage of a product on site / or at a associated storage facility 
  10. Transportation via ship or air freight including wooden pallets and crates used

Furniture carbon footprint 

A new study suggests that home furnishings have a surprising environmental impact. 

According to My Tool Shed, the average piece of furniture emits 47 kilograms of carbon dioxide equivalents, which is equivalent to 5.3 gallons of fuel. 

Sofas generate the most carbon dioxide equivalents, with foams and fillings accounting for more than 40%. 

Timber and wood contribute 15% and textiles 20% of related emissions. 

Sofa beds, desk chairs, wooden filing cabinets, and arm chairs follow sofas in environmental impact. 

Think Upcycle Impact

Think Upcycle believes everything has a second life. Our products and services affect society and the environment. With great impact comes great responsibility, and we are constantly innovating to manage our impact in all our business decisions, processes and through our services empowering UAE residents to make high-impact economic and sustainable choices. Through our junk collection service and preloved marketplace, Think Upcycle helps residents save money and protect natural resources. 

Think Upcycle what we have saved so far in the last 36 months

423,000 KG Co2 Saved

Our users are heroes of the planet:

Every time you choose to buy or sell a used preloved item instead of something new you’re helping the environment. Think Upcycle is a platform that is enabling consumers to save earth's resources through a circular way of consuming.


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